Social media has changed our lifestyle in more ways than we would like to admit. It is true that the social media power is undeniable and this is not going to stop anytime soon. How could it, after all? When there is the earth-shuttering number of 3.2 billion social media users! This is a phenomenon that will only grow bigger. Of course, if we wanted to choose just one social media platform with the largest impact, this would be Facebook – hands down. 1.56 billion daily active users on Facebook and 2.38 billion monthly active users on Facebook as of March 31, 2019. Not bad!
In the corporate world, it goes without even saying that businesses try to find out ways to stand out among the rest. Competition is great and therefore even the slightest detail matters. And social media cannot be described as details. They are a channel of communication and information for the majority of people. Here is how businesses can seek help in social media:
- First of all, social media can help raise brand awareness. Even newcomers may promote their business to the right audiences and see significant results from day one – literally!
- Social networking allows for more personal relationships between the business and the customers. And this makes a huge difference, since most consumers enjoy a “more personal” feeling in their communication.
- Through social media platforms, your customers boost their loyalty. It is highly likely that more repeat customers appear online. Whether they get informed about new additions to your stock or seasonal discounts, this works in your favor.
- Business promotion is immediate, practical and really effective on social media. You choose the target, you aim at the particular interests and you fire away!
- Through social media, you can learn a lot about the behavior of your customers and the people you wish to attract as clientele. So pay attention to reactions, feedback and other insights that can be of use to you.
- Finally, social media presence has a direct impact on your website traffic. There is nothing wrong with “Call to Action” posts on Facebook, Instagram and so on. On the contrary, these posts may lead people to your site and this is huge.
As you can see, businesses can benefit a great deal from social media platforms. This is why social media marketing is on continuous rise. But be careful; when you start, you need to be committed and not settle for anything less than high-quality exposure. Be consistent, relevant to your niche and useful. There you have it, off you go to sign up for Facebook, Twitter, LinkedIn, Instagram and so many other platforms that we have not mentioned. The world is your oyster!
