We live in a highly competitive world. The market has been overwhelmed by businesses that compete with each other, in pursuit of success. Social media and digital marketing, innovative advertising and email campaigns, these are just few of the elements added to complete a canvas of successful marketing. But nothing guarantees that success, doesn’t it? There is no manual in the world that can ensure 100% success, even if you stick to the guidelines and appear to be even more zealous than required.
What can be done to guarantee corporate success? Well, every single marketer surely has his tips and secrets. Maybe he can share a thing or two, but it is mostly up to you to decide what to keep and what to take with a pinch of salt. But one thing is certain; the market revolves around needs. And when there is no apparent need, you NEED to create it. Does that sound awfully difficult? It isn’t easy, that’s for sure! However, it is so worth it!
How can you create a need? There are many ways for you to consider. First off, what is your vision for the product or service you are about to launch in the market? Why is it worth the trouble? Once you have answered that question, start thinking of ways to convey that very message to the public. One of the most eloquent examples of creating new needs in Greece is the launch of lunch bags. Until a few years ago, nobody even cared to use such items. But now, marketers have raised awareness to the environmentally friendly character of these bags. They are affordable, practical and allow you to bring your own food from home, without creating a mess. Wow, how come nobody has ever thought about it before?
In a similar pattern, you need to come up with your very own lunch bag. Something that is new to the market, but at the same time it will create a hype. Hopefully, a hype that will stick for the long run. Are you ready?